MENTAL HEALTH
Industry
Education
Cosmos J Mental Health
Agency
2x4
Role
- Developed two pitch directions to broaden the range of the deck
- Led brand identity concept and refinement, defining the core mark texture, gradient, and overall visual system
- Owned brand implementation from concept through handoff of production ready files, including the full brand book and stationery set
- Partnered closely with the web developer to build motion for the site’s core product page with product overview and user flow
Challenge
Cosmos J Mental Health is a B2B psychological assessment and mental health management platform for K–12 schools in China, supporting schools in building structured systems for adolescent well being. The identity needed to convey clinical rigor and trust while also communicating a sense of calm order and care, translating scientific credibility into a clear, usable visual system across both digital and print touchpoints.
Team
Creative Direction:
Jing Xin, Celine Fu
Graphic Design:
Chumeng Zong, Yating Liu
Web Developer:
Lin Ji