YATING LIUABOUT 
I’m a brand and systems designer based in New York. Focused on building brand systems across print, digital, and real-world experiences. I help brands find what makes them distinct, turn that into resonant visual directions, and build systems that feel expressive, usable, and live across various media.

Brand Identity & Systems  |  Packaging  |  Editorial  |  Digital & Motion  |  Environmental

2x4 (Beijing)
   Freelance Designer, Jan 2023 – Sep 2025
   Designer, Full-time, Mar 2021 – Aug 2022

Purpose (New York)
    Visual Designer Contract, Sep 2019 – Dec 2019


yatingliu23@gmail.com
LinkedIn







TPARK (Tennis Park)
Identity | Visual System


Loop Coffee
Packaging Design | Illustrations


moMATH (National Museum of Mathematics)
Experimental project: Identity | Visual System | Typeface Design | Digital


Purpose Foundation
Identity | Brand Implementation | Website Design




 
The Motuo Nature Center
Exhibition Graphics | Illustrations



KABOOM!
Identity | Brand System & Implementation | Brand Guideline
aranyaPost Issue 2
Cover Design | Editorial Design
6th NOWNESS Short Film Festival
Brand Implementation | Digital Experience
Cosmos J Mental Health
Identity | Brand System & Implementation | Website Design

Design Innovation Institute Shanghai
Wayfinding & Signage Graphics | Iconography



CBRE Shanghai Office Digital Experience
Digital Experience | Motion

YATING LIUABOUT