I’m a brand and visual systems designer focused on expressive form, clear system logic, and real-world applications. I translate strategy into emotionally resonant brand systems that can scale across typography, print, digital, and spatial experiences.

Identity & Brand Systems  |  Packaging  |  Editorial  |  Digital & Motion  |  Environmental


2x4 (Beijing)
   Freelance Designer, Jan 2023 – Sep 2025
   Designer, Full-time, Mar 2021 – Aug 2022

Prophet (New York)
    Design Intern, Feb 2020 – May 2020



yatingliu23@gmail.com
LinkedIn







TPARK (Tennis Park)
Identity & Visual System


6th NOWNESS Short Film Festival
Brand Rollout | Application System



Loop Coffee
Packaging Design | Illustrations


MoMATH (National Museum of Mathematics)
Experimental Brand Identity | Typeface Design


Purpose Foundation
End-to-end identity system to final delivery, turning awareness into a manifesto


AranyaPost Issue 2
Cover Design | Layout Grid System


The Motuo Nature Center
Exhibition Identity | Spatial Graphics