Short Film Festival
Industry
Entertainment
NOWNESS Short Film Awards
Agency
2x4
Role: Senior Designer
- Led the extension of an existing key visual into a cohesive brand system across key touchpoints, ensuring consistency and production-ready execution
- Worked directly with the client to resolve feedback quickly, protect consistency, and keep the rollout on schedule
Challenge
NOWNESS is a global short-film platform backed by CHANEL. Its NOWNESS Short Film Awards is a major program in China supporting emerging filmmakers. For the 6th edition under the theme “In Motion,” the challenge was to operationalize the eye based concept across the full rollout by defining a clear system for using solid circles versus gradient circles. We needed rules for hierarchy and legibility, guidance on which touchpoints call for each treatment, and balanced usage ratios across materials so the set feels cohesive while still reading as bold and distinctive to NOWNESS.
Team
Creative Director:
Jing Xin
Senior Designer:
Yating Liu
3D Motion:
Xiangming Liu