Short Film Festival
Entertainment
Brand Identity | Motion Graphics
The 6th edition ran under the theme “In Motion”, celebrating bold, independent, and experimental voices. To reflect this spirit, 2x4 Beijing designed the edition logo and key visual. The logo combines a pair of brackets with the Arabic numeral “6” to form “(6)”, a shape that also reads as an eye, symbolizing how NOWNESS observes and witnesses what is “In Motion” in culture. At the center of the main visual, a floating sphere represents the multi-layered viewpoints and limitless creative worlds of the filmmakers. It echoes the circular form within the “6” and serves as a simple, potent symbol of concentrated thought and expansive imagination.
Once the logo and key visual were defined, I led the full implementation through to final print-ready files. This included horizontal and vertical poster layouts, the color system, digital assets for the data, invitations, wristbands, booklets, audience voting cards, badges, stage backdrops, and jury posters. Across all these applications, I ensured the visual system remained consistent, clear, and flexible, so the 6th edition felt like a single, cohesive identity across print, digital, and the festival space.
Agency:
2x4
Client:
NOWNESS
NOWNESS Short Film Awards
My Role:
Brand Implementation (Lead)
Creative Direction:
Jing Xin, Celine Fu
3D/Motion:
Xiangming Liu