Brand Identity & Systems | Packaging | Editorial | Digital | Environmental Graphics
Freelance Designer, Jan 2023 – Sep 2025
Designer, Full-time, Mar 2021 – Aug 2022
Purpose (New York)
Visual Designer Contract, Sep 2019 – Dec 2019
High-impact client pitch identity scale to touchpoints to prove real-world viability
End-to-end identity system to final delivery, turning awareness into a manifesto
Cover design and editorial layout set up for repeatable future issues
Commercial brand system for China’s leading cashmere house, balancing premium craft with a modern edge
Strategy-led identity refinement to rollouts, built for national-scale adoption
Environmental graphics from concept to fabrication-ready files, translating local culture into a coherent spatial system
BRANDING
1. Red Flower Cake — Food & Drink
2. TPARK — Entertainment
3. UNiCOREN! — Food & Drink
4. moMATH — Arts & Culture
5. Purpose Foundation — Non-profits
6. KABOOM! — Non-profits
7. Cosmos J Mental Health — Education
8. TPARK — Entertainment
1. Loop Coffee — Food & Drink
2. ERDOS 1980 — Fashion
3. aranyaPost Issue 2 — Arts & Culture
4.NOWNESS Short Film Festival — Entertainment
ENVIRONMENTAL
1. Design Innovation Institute Shanghai — Education
1. Motuo Nature Center Exhibition — Hospitality & Travel
2.CBRE Shanghai Office Digital Experience — Real Estate