YATING LIU

ALL WORK

ABOUT

The Motuo Nature Center
Industry
Hospitality & Travel

Client
China National Geographic

Agency
2x4

Role
- Owned the exhibition’s key visual direction, defined the information presentation approach for the major zones (Giant Tree and Cloud) from concept through fabrication handoff
- Led illustration and pattern art direction and design across the exhibition


Challenge
The Motuo Nature Center, created with Motuo County and China National Geographic, is a permanent exhibition space under the theme “Motuo, Of the World.” It’s organized into three zones that help visitors understand what Motuo is, what it has, and what to do there. The goal is to make rich, complex information feel clear and approachable. Visually, the exhibition uses a contemporary, abstract language drawn from local references, bringing together large-scale walls, zone graphics, and small-format prints into one cohesive experience.


Team
Creative Direction:
Jing Xin

Graphic Design:
Yating Liu,  Xiangming Liu, Yalin Pang, Xiaoyu Ma, Qing

3D Design:
Xiangming Liu

Environmental Design:
Jing Li

Partner
Architecture Design














Main Entrance Wall DesignI defined the main entrance wall graphic language to 
align with the exhibition’s required tone: professional, information friendly, refined, and elevated


Giant Tree Zone I led this zone’s design from concept through fabrication handoff, using the venue’s existing columns to extend a scaled giant tree across the main wall for a seamless architectural fit. I also developed the interpretive approach, translating the content into engaging and interactive graphic formats, including branch based QnA pathways and simplified silhouette comparisons which extended across other zones



















Cloud ZoneI designed the cloud display zone by distributing cloud imagery and captions across the full surface in a scattered yet structured layout, capturing Motuo’s ever changing cloud forms while keeping the information clear and legible



























Pattern DesignThe exhibition patterns are preserving Motuo’s traditional ethnic totems and motifs while translating them into a modern style







IllustrationsIllustrations designed by me, inspired by Motuo’s traditional ethnic dress, translating key motifs into a modern geometric language and applied on a layered stamp























Other Teamwork

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