YATING LIUALL WORKABOUT

The Motuo Nature Center
Industry
Hospitality & Travel

Client
China National Geography

Agency
2x4

Role: Senior Designer
- Led the exhibition visual direction, defined the information presentation approach and graphic design for four major zones (Entrance Wall, Giant Tree, Cloud, and Fruits) through fabrication handoff
- Designed illustrations and pattern across the exhibition
- Worked directly with the client to resolve feedback quickly, protect consistency, and keep the rollout on schedule


Challenge
The Motuo Nature Center, created with Motuo Government  and China National Geographic, is a permanent exhibition space under the theme “Motuo, Of the World.” It’s organized into three themes that help visitors understand what Motuo is, what it has, and what to do there. The goal is to make rich, complex information feel clear and approachable. Visually, the exhibition uses a contemporary, abstract language drawn from local references, bringing together large-scale walls, zone graphics, and small-format prints into one cohesive experience.


Team
Creative Director:
Jing Xin

Senior Designer:
Yating Liu, Xiangming Liu, Yalin Pang, Xiaoyu Ma, Qing

Illustrator:
Yating Liu

3D Design:
Xiangming Liu

Environmental Designer:
Jing Li













Main Entrance Wall DesignI defined the main entrance wall graphic language to 
align with the exhibition’s required tone: professional, information friendly, refined, and elevated


Giant Tree Zone I led this zone’s design from concept through fabrication handoff, using the venue’s existing columns to extend a scaled giant tree across the main wall for a seamless architectural fit. I also developed the interpretive approach, translating the content into engaging and interactive graphic formats, including branch based QnA pathways and simplified silhouette comparisons which extended across other zones


















Cloud ZoneI designed the cloud display zone by distributing cloud imagery and captions across the full surface in a scattered yet structured layout, capturing Motuo’s ever changing cloud forms while keeping the information clear and legible



























Pattern DesignThe exhibition patterns are preserving Motuo’s traditional ethnic totems and motifs while translating them into a modern style







IllustrationsIllustrations designed by me, inspired by Motuo’s traditional ethnic dress, translating key motifs into a modern geometric language and applied on a layered stamp













Other Teamwork

---

Related Environmental Projects

Design Innovation Institute Shanghai (DIIS)
Signage and Wayfinding Graphics


CBRE Shanghai Office
Digital Experience | Environmental Graphics

YATING LIUABOUT