Industry
Non-profits
KABOOM!
Agency
Purpose
Role
- Developed two pitch directions to broaden the range of the deck
- Refined logotype for legibility, scalability, and one-color performance; built consistent hand-drawn element system
- Designed and laid out the brand book structure; authored key sections
- Self-initiated motion studies (not an official deliverable)
Challenge
Brand refresh for a national nonprofit working to end playspace inequity. The identity needed to feel credible for partners and funders while staying warm and energetic for kids and communities. The system had to scale cleanly across real-world applications and partner-led touchpoints, supported by clear logo rules, scalable assets, and a practical brand book.
Press
BrandNew
Team
Creative Direction:
Emma McDonald, Jessica McGhee, Colin Quinn
Strategy:
Catherine Addo, Mohini Narasimhan
Design:
Yating Liu, Jessica McGhee, Ashley Jung
Principal:
Anne Keenan
Project Management:
Firdaus Rashid
Related Projects
Purpose Foundation
End-to-end identity system to final delivery, turning awareness into a manifesto