YATING LIUALL WORKABOUT

I’m a brand and systems designer based in New York. I help brands find what makes them distinct, turn that into resonant visual directions, and build systems that feel expressive, usable, and live across various media.

Brand Identity & Systems  |  Packaging  |  Editorial  |  Digital & Motion  |  Environmental

2x4 (Beijing)
   Freelance Designer, Jan 2023 – Sep 2025
   Designer, Full-time, Mar 2021 – Aug 2022

Prophet (New York)
    Design Intern, Feb 2020 – May 2020


yatingliu23@gmail.com
LinkedIn
TPARK (Tennis Park)
High-impact client pitch identity scale to touchpoints to prove real-world viability



Purpose Foundation
End-to-end identity system to final delivery, turning awareness into a manifesto


moMATH (National Museum of Mathematics)
Experimental brand project




Cosmos J Mental Health













Loop Coffee
Identity extension across packaging, illustration, and environmental touchpoints

aranyaPost Issue 2
Cover design and editorial layout set up for repeatable future issues
ENVIRONMENTAL

The Motuo Nature Center
Exhibition Graphics | Illustrations



Design Innovation Institute Shanghai
Wayfinding & Signage Graphics | Iconography

CBRE Shanghai Office Digital Experience
Digital Experience | Motion

YATING LIUABOUT