I’m a brand and systems designer based in New York. Focused on building brand systems across print, digital, and real-world experiences. I help brands find what makes them distinct, turn that into resonant visual directions, and build systems that feel expressive, usable, and live across various media.

Brand Identity & Systems | Packaging | Editorial | Digital & Motion | Environmental

2x4 (Beijing)
Freelance Designer, Jan 2023 – Sep 2025
Designer, Full-time, Mar 2021 – Aug 2022

Purpose (New York)
Visual Designer Contract, Sep 2019 – Dec 2019

yatingliu23@gmail.com
LinkedIn

TPARK (Tennis Park)
High-impact client pitch identity scale to touchpoints to prove real-world viability

Purpose Foundation
End-to-end identity system to final delivery, turning awareness into a manifesto

moMATH (National Museum of Mathematics)
Experimental brand project

aranyaPost Issue 2
Cover design and editorial layout set up for repeatable future issues

Loop Coffee
Identity extension across packaging, illustration, and environmental touchpoints

ENVIRONMENTAL

Exhibition Graphics

The Motuo Nature Center
Exhibition Graphics | Illustrations

Digital Experience & Wayfinding

CBRE Shanghai Office Digital Experience
Digital Experience | Motion

Design Innovation Institute Shanghai
Wayfinding & Signage Graphics | Iconography