Digital Experience
Industry
Real Estate
CBRE
Agency
2x4
Role: Designer
- Owned the 17F lounge digital graphics from concept to production-ready file handoff, including motion storyboards
- Executed the 18F reception screen based on CD’s concept, delivering final graphics and motion storyboards
- Defined and created the 18F Townhall screen motion storyboards
Challenge
Digital experience design for CBRE’s newly opened Shanghai office from concept through execution, and integrated into the interior environment while upholding CBRE’s brand character. The challenge was to make the screens feel orderly, visually comfortable, and atmosphere-lifting, with a professional, refined, and high-quality presence that still feels connective and inclusive.
Team
Creative Director:
Celine Fu, Xin Jing
Senior Designer:
Xuejun Liu, Yating Liu
Design Lead (Cover Design and Layout System)
- Led the project end-to-end as the sole designer, from pitch win through final delivery
- Built the identity system and rollout toolkit; authored the brand guidelines and core templa
I led the 17F lounge digital graphics from concept to production-ready file handoff, including the full motion storyboards
Digital Graphics and Motion Storyboard
I created the 18F reception graphics based on CD’s concept, and delivering the full motion storyboards
Motion Storyboard
I concepted and created the 18F Townhall screen motion storyboards for final delivery
Related Environmental Projects
The Motuo Nature Center
Exhibition Environmental Graphics
Signage and Wayfinding Graphics