MENTAL HEALTH
Industry
Health & Technology
Cosmos J Mental Health
Agency
2x4
Role: Senior Designer
- Developed two visual directions that were shortlisted in the client pitch
- Contributed an initial logo draft and helped refine the final logo details and color system
- Built and delivered brand guidelines, stationery, brochure cover, and email layout for cross-team use
- Designed the motion behavior for the core product section of the website and worked with the web developer to implement it
- Worked directly with the client to resolve feedback quickly, protect consistency, and keep the rollout on schedule
Challenge
Cosmos J Mental Health is a B2B psychological assessment and mental health management platform for K–12 schools in China, supporting schools in building structured systems for adolescent well being. The identity needed to convey clinical rigor and trust while also communicating a sense of calm order and care, translating scientific credibility into a clear, usable visual system across both digital and print touchpoints.
Team
Creative Director:
Jing Xin, Celine Fu
Senior Designer:
Chumeng Zong, Yating Liu
Web Developer:
Lin Ji
I developed a wide range of identity directions under one core strategy, with two routes shortlisted for the client pitch. Contributed early logotype exploration, including an initial logo draft that helped inform the final logo.
Shortlisted pitch directions